In the fast-evolving landscape of managed service providers (MSPs), staying ahead requires offering cutting-edge solutions that anticipate evolving threats. FirmGuard by Phoenix Technologies stands out as a robust BIOS firmware security solution, holding tremendous potential for driving revenue growth and heightened client security.Â
Understanding FirmGuard
FirmGuard is a comprehensive security platform designed to protect clients’ endpoints at the BIOS firmware level. It goes beyond traditional antivirus and endpoint detection and response (EDR) by safeguarding the UEFI (Unified Extensible Firmware Interface) BIOS firmware of an endpoint, a critical yet often overlooked component of a device’s security posture. Â
Close the BIOS firmware security gap
First and foremost, closing the BIOS firmware security gap for all clients is just the right thing to do for any MSP. Your clients will thank you for it and will likely never look elsewhere for IT services.
Your clients will also benefit in other ways such as:
- Reduced cybersecurity insurance costs
- Increased compliance with various industry regulations such as CMMC, HIPAA and others
Increase MRR and Technician Efficiency
MSPs regularly charge customers for EDR/XDR tools that protect client endpoints at the OS or application level. FirmGuard fits into that same pricing model but protects at the BIOS firmware level which is an often overlooked component of a device’s security posture. In addition, some MSPs can charge a fee each time they perform an endpoint drive erasure using FirmGuard SecureWipe. Even if an MSP decides not to charge for endpoint drive erasure, they are still offering the client a valuable service which costs the MSP almost nothing to perform.   Â
Finally, FirmGuard features such as SecureConfig (remote BIOS configuration) make MSP technicians more efficient, and that efficiency ultimately flows to the bottom line. Here is a real-world example of how SecureConfig saved one MSP hours of wasted time. Â
Differentiate yourself in a crowded market
By incorporating FirmGuard into their service offerings, MSPs can differentiate themselves in a crowded market. MSPs can leverage FirmGuard to adopt a consultative approach, positioning themselves as trusted advisors rather than just service providers. By educating clients about the importance of BIOS firmware security and offering tailored solutions, MSPs can build stronger, long-term relationships that drive recurring revenue. Â
In addition, FirmGuard can be used as a client prospecting tool by installing on a few client endpoints and showing the client BIOS firmware vulnerabilities or misconfigurations they would otherwise not know about.   Â
Conclusion
In today’s hyper-connected world, cybersecurity is non-negotiable. MSPs have a prime opportunity to capitalize on the growing demand for advanced security solutions by integrating FirmGuard into their service offerings. Not only does FirmGuard enhance client security, but it also unlocks numerous revenue-generating opportunities for MSPs. By embracing innovation and prioritizing client protection, MSPs can drive revenue growth while staying ahead of the competition in a rapidly evolving market landscape.Â
